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How Short Video Sells Your Product and Your Brand

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If you think about it, online videos are more than commercials for products these days. Even though video sharing websites like YouTube and Vimeo are great for extensive explanation of a product or a demonstration of what it does, they’re not the end of the road for video. It is short video sites like Vine, Instagram and Twitter that may actually have an upper hand in capturing the attention of your customers.

Short videos and video clips are perfect for anyone looking to instantly get attention or make an impression. They highlight the best part of what you are selling and they are easily sharable among those different networks. That means that your product gets its 15 seconds (or less) of fame, and can instantly become viral, which turns into better product recognition for you. A bonus, however, is what that does for your brand: it showcases your personal style and can instantly form an impression of your reputation as a business owner.

When you use short video sharing sites, you are also targeting a valuable demographic for anyone selling products: busy people. These are the same people who check their smartphones while heading from the car into the office, or parents who spent more time chasing children than chasing down the best price. As short video sites are popular with teenagers and young adults, you’re also able to reach a significant number of people who are likely to share your content with their busy parents or friends.

Having the “elevator speech” of days past is rapidly changing into the Vine or Instagram video you shoot. In just a few seconds, you can get your product information out, a “branded” impression of you and your business and reach the people who are most likely to buy your products, or share them with those that will. With just a few takes, a short video can connect you to busy people who are all too happy to buy and share your products, and all it takes is just a few minutes of your busy day to make it all happen.


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